Brand looks — color, type, and shape — applied site-wide.
Calm and botanical — soft greens, warm serif headings, easy spacing.
Heavy-duty and utilitarian — built for parts, equipment, and trade.
Soft and editorial — warm charcoal and clay over creamy neutrals.
Editorial and airy — lets big imagery and typography lead.
High-contrast and punchy — made for hype drops and DTC.
