Start free

Your business already knows this customer.

Every order they placed, every email they opened, every quote you sent them. It is all already somewhere in your business. sparx keeps it on one page, so whoever is serving them can see it without coming to ask you first.

Activate CRM →
  • One page per customer
  • Groups that keep themselves up to date
  • See what is likely to close
  • Nothing to sync, ever
Dana RuizDana Ruizretail · one record · 5 live signals
$1,847
total spent
6
orders
$308
avg order
activity · from every module
Order #1042 placed: $539.38commerce
Opened “Spring restock” emailemail
In segment: high-value, loyalcrm
Asked the AI for a reorder quotemcp
Logged in to the live sitebuilder

You already do this. It just doesn’t scale past you..

You know who’s particular about delivery dates, who orders the same thing every time, and whose last order turned up damaged. None of it is written down anywhere: it’s in your head, and that works right up until you’re not the one standing there.

A stylist leaning in to talk with a client in her chair, mid-consultation in a small salon.

So you buy a CRM, and now the customer exists in five places.

The usual answer is another app that keeps its own copy of your customer and trades updates with your store. Then there are two versions, then three, and the one open in front of you is the one that missed the update. You didn’t buy memory. You bought reconciliation.

the usual stack
Store platform: the orderwebhook ↻
Bolt-on CRM: a copy of the customerwebhook ↻
Email tool: its own listsync ↻
Spreadsheet: the “real” numbersmanual
sparx · one database
DRone customer, one row
orders & spendlive
email engagementlive
segments & pipelinelive
AI conversationslive

There’s nothing to import. It’s already your data.

sparx isn’t a CRM bolted onto a store. Whatever else you run here (orders, emails, quotes, invoices) is already in the same place the customer record reads from. So switching CRM on doesn’t move your data anywhere. It just stops keeping it in separate rooms.

Nothing to import

Your customers are already here. They are the same people who placed the orders and opened the emails. Switching CRM on doesn’t move a single row, and there is no migration weekend to schedule.

Nothing to sync

There is no second copy of anyone, so nothing can quietly drift out of date overnight. No connector to configure, no webhook to babysit, nothing in the middle that can be down.

Nothing to reconcile

The number in a report and the number on the customer’s page are read from the same place, so they agree by default, and when one changes, it has already changed everywhere.

Switch CRM on →

Free for fourteen days. Nothing to move, nothing to set up.

From here on, it writes itself.

Nobody has to remember to log anything. Orders, deliveries, opened emails, quotes, invoices and sign-ins land on the customer’s page the moment they happen, whichever part of sparx did them. Add a call or a note by hand when it matters, and nothing ever overwrites anything, so a correction shows up as the next line rather than erasing what it corrected.

  1. Order placedsystem

    Order #1042 · $539.38 · paid with Apple Pay

    today · 9:14 AM
  2. Email openedsystem

    “Spring restock is here” · clicked through to the new arrivals

    yesterday · 6:02 PM
  3. Call loggedstaff · Maya

    Walked through the bedding-set sizes: wants to reorder for a guest room.

    2 days ago · 11:40 AM
  4. Asked the AI for a quotemcp

    “What would two more bedding sets cost with my usual discount?”

    3 days ago · 8:21 PM
  5. Order deliveredsystem

    Order #1031 marked delivered by the carrier

    last week

Auto-logged, every module

Orders, shipments, email opens and clicks, quotes, invoices, logins: written by the system as events fire.

Add yours by hand

Notes, calls with duration, meetings, and tasks with a due date and an assigned rep.

Append-only & auditable

Nothing is ever overwritten. An edit lands as a new entry marked “Edited,” so the history stays honest.

Ask a question once, keep getting the answer.

“Everyone who spent over $500 and hasn’t ordered since spring.” Ask it once and it stays asked: people join and leave on their own as they cross the line, and the answer is still right in March. Send to it straight from Email, so there is never a list to export, clean up and re-upload.

segment · win-back at-risk
Lifetime spend is at least $500
ANDDays since last order is greater than 90
ANDOrder count is at least 4
AND NOTDo-not-contact is true
recomputed live · synced to Email
218

customers match right now: auto-added the moment they cross the line, removed when they reorder.

Marcus Lee12 orders · last 104 days ago$3,240
Priya Nair6 orders · last 96 days ago$880
Reyes Fabrication9 orders · last 121 days ago$5,110

The deal already knows what they bought.

Work deals across Lead, Qualified, Proposal, Negotiation and Closed: on a board you drag, a list you sort, or a forecast weighted by how likely each one is. Every deal is attached to that customer’s real quotes and orders, so the whole thread from “quote sent” to “invoice paid” sits on one card instead of across a CRM, an inbox and a spreadsheet.

Lead3
North Loop wholesale
$4,20020%
Hudson farm CSA
$1,80020%
Qualified2
Atlas reorder contract
$12,40040%
Proposal2
Waggle retail expansion
$6,90060%
Negotiation1
Reyes fleet account
$18,00075%
Closed Won4
Flax & Fern bulk
$9,300won
$24,180
weighted pipeline value
8
open deals across 5 stages
$9,300
closed-won this month

And then it does the next thing without being asked.

Pick something that happens and pick what should follow it. Send an email, hand the customer to someone, put a task on their list. It runs on the same events already landing on the timeline, so there is nothing extra to wire up and no code to write.

when
no order in 90 days
then
send the win-back email
when
lifetime spend crosses $5,000
then
assign to a senior rep · tag VIP
when
deal moves to Proposal
then
send the proposal template
when
credit utilization over 80%
then
create a task for the assigned rep

Now the new hire knows them too.

The customer who comes back every week is worth more than the one you paid to find, and they can tell whether they’re remembered. Everyone on your team sees the same history, so a regular gets treated like a regular, whoever happens to be working that day.

A café worker smiling as he hands a paper bag across the counter to a regular customer.

What else comes with it.

The story above is the part worth reading. This is the rest of what turns up when you switch it on.

Tasks & reminders

Title, due date, priority, assignee: surfaced on the record, the deal, and a personal task list. Overdue tasks email the rep.

Contact roles

One person can be a retail customer, a B2B buyer, and a sales prospect at once, with tags, addresses, and a preferred contact method.

Dedupe & merge

Duplicate detection on email, a guided merge that keeps both activity feeds, and a bulk tool that surfaces likely matches.

Reports that reconcile

Pipeline value by stage, win/loss by rep, deal cycle length, lifetime-value distribution, churn risk: off live data, not an export.

B2B on the same record

Account membership, pricing tier, credit limit and utilization, and net terms ride along on the customer when B2B is on.

Ask it in plain English

“Top 10 customers by lifetime value,” “deals closing this month,” “assign all at-risk to Sarah”: over MCP, from the chat you already use.

What that adds up to.

No per-seat pricing, no per-contact metering, and no charge for the parts that make it work. Four numbers worth knowing before you look at the one that matters.

1.
database under customers, orders, and email: nothing to sync
0
webhooks to babysit · no Zapier between you and your data
∞
contacts, activities and deals: nothing metered, no charge per seat
$0
to export: full JSON or SQL from the dashboard, no ticket
$49/mo

Everything on this page, flat. Nothing extra when you hire someone, nothing extra as your list grows, and no tiers to compare. Free for fourteen days. We don’t ask for a card.

Activate CRM →

CRM questions.

How it connects, what it costs, and what it does for a team: answered straight. Still deciding? Read the CRM docs or start the 14-day trial.

A bolt-on CRM keeps its own copy of your customer and trades webhooks with your store to stay roughly in sync. sparx CRM has no copy: it reads the same database as orders, email, and quotes, so the customer record is always current and never disagrees with itself. There is nothing to integrate, sync, or dedupe between systems.

Know every customer cold.

Fourteen days free, no card, and no contract at the end of it. Turn it off the day it stops being worth $49 and your customers, their history and every note stay yours: exportable in full, from a button, without asking anyone.

Activate CRM →