Brand looks — color, type, and shape — applied site-wide.
Warm and energetic — ember orange and raspberry, punchy and appetizing.
Heavy-duty and utilitarian — built for parts, equipment, and trade.
Soft and editorial — warm charcoal and clay over creamy neutrals.
Strict monochrome — black, white, and grey with square edges.
Editorial and airy — lets big imagery and typography lead.
