Brand looks — color, type, and shape — applied site-wide.
Soft and editorial — warm charcoal and clay over creamy neutrals.
Editorial and airy — lets big imagery and typography lead.
Playful and soft — pink and violet, generous rounding, friendly type.
Earthy and handmade — terracotta and olive over warm sandy neutrals.
High-contrast and punchy — made for hype drops and DTC.
