Brand looks — color, type, and shape — applied site-wide.
Calm and botanical — soft greens, warm serif headings, easy spacing.
Heavy-duty and utilitarian — built for parts, equipment, and trade.
Electric and modern — violet and cyan, glowing over deep ink in dark mode.
Earthy and handmade — terracotta and olive over warm sandy neutrals.
High-contrast and punchy — made for hype drops and DTC.
