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Ten percent of everything, forever

Your posts and your subscriber list, with paid and free clearly marked: from the export under Settings.

The subscriber list is minutes. The archive depends on how much you have written, usually under an hour.

posts.csv (plus the posts/ folder beside it)

read locally

This is a Substack posts export

We can tell from the columns and the file name.

Posts

128 of 129 ready

128 posts ready: 1 row will be skipped.

Must fix

Row 84: this record has no name.

Nothing has been saved yet.

The maths gets worse exactly as it goes well.

1

The cut is a percentage, so success costs more

Ten percent of subscription revenue, plus payment processing. At a hundred subscribers it is a rounding error. At three thousand it is a salary.

2

It is their site, with your name on it

The design, the URL structure, the recommendations pointing readers at other people's newsletters. You are a tenant with good furniture.

3

You can only ever do one thing

It is a newsletter. Not a shop, not a course, not a members area, not a business, and every one of those is where a newsletter that works eventually goes.

What comes across

Everything in this list is something an importer we maintain actually reads out of your Substack export. It is generated from that importer, so it cannot promise you something we do not do.

CustomersPages and posts

The files you need from Substack

Posts

Settings → Exports → Create a new export

posts.csv (plus the posts/ folder beside it)

Subscribers

Subscribers → Export → All subscribers

email_list.csv

Keep the readers. Keep the money.

sparx sends the newsletter, hosts the site, takes the payments and runs the shop, for a flat monthly fee that does not care how well you are doing. The same list, on infrastructure you own.

What that changes

  • Paid and free subscribers arrive tagged as such, so you can mail them differently from day one.

  • A flat fee instead of a percentage: at three thousand paid subscribers that is most of a salary back.

  • Sell a book, a course or a workshop to the same list, without a second platform.

What does not come across

Every migration leaves something behind. Here is ours, so it is not a surprise halfway through.

  • Substack's posts.csv is an index: the writing is in HTML files beside it. Drop the whole export folder so the bodies come too.

  • Paid posts arrive as drafts rather than public, so migration day does not put your paywalled archive on the open web.

  • Stripe billing is re-connected here; existing subscriptions do not transfer automatically.

Before you start

Still curious? Read the platform docs, browse the API spec, or book a 20-min architecture call. We don't do high-pressure demos.

No. Everything happens on a copy. You export a file, and your Substack account carries on exactly as it is. Plenty of people run both for a few weeks before switching their domain over.

Bring it over

Export the file Substack already makes for you, drop it in, and look at what would happen before anything is saved. The subscriber list is minutes. The archive depends on how much you have written, usually under an hour.